Positives and Negatives of the Facebook Analytica Scandal » . This quote may be related to Facebook, as the company's strength will be judged by how it responded to the Analytica scandal. This essay will describe the positives and negatives of the Facebook Analytica scandal and illustrate the steps Facebook is taking to recover from the scandal. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayThe conceptualization of Facebook as a major player in the social media industry has placed it in the public eye since its creation in 2004 by its founder, Mark Zuckerberg. Although the organization has been involved in other scandals before, the data breach involving Cambridge Analytica is considered the largest scandal in its history, affecting more than 87 million users. The data breach scandal was heightened by the fact that the data had been used by Cambridge Anaytica to influence the 2016 US elections between Hillary Clinton and Donald Trump. Facebook faced intense public scrutiny, and through its founder and CEO Mark Zuckerberg, the company quickly recovered from the scandal. From the beginning, it is essential to note that the first step Facebook took was to try to minimize the problem. . Even though the scandal reached full scale in March 2018, Facebook already knew about the data breach in 2015. Interestingly, despite these claims, Mark Zuckerberg publicly rejected the idea that there could be a data breach within Facebook which is used. by external entities to spread inaccurate information commonly known as fake news. Generally speaking, it can be noted that after learning about the impending scandal, the CEO of Facebook had the impression that the problem would ultimately be resolved internally without revealing the weaknesses of the organization. However, containing the scandal became impossible after Cambridge Analytica whistleblower Christopher Wylie spoke out publicly about the Facebook data breach. After the information became public, Facebook began taking significant steps to recover from the scandal. His second commitment in the Cambridge Analytica file was to quickly accept his responsibilities. After Christopher Wylie disclosed the information, Mark Zuckerberg held a press conference in which he admitted Facebook's mistake and highlighted the incident as a "breach of trust." According to Fitzpatrick and Bronstein (2006), the notion of taking responsibility is the pivot of public relations in the case where the organization knows that the allegations made in public are true. Therefore, admitting Facebook's responsibility was an important step towards healing the scandal, as it created a platform on which the organization can move to the stage of rectifying the reported errors. This step included involving the public in a Congressional hearing held on April 11, 2018. Mark Zuckerberg used every available platform to accept responsibility and issue an apology. In order to increase the level of goodwill on its part, Facebook has taken the plunge. to notify users whose data was involved in the breach. The organization set up a system that would send one or two messages to its users regarding the scandal. More than 97% of its 2.2 billion users have received a message explaining how to identify.

Essay / Positives and Negatives of the Facebook Analytica Scandal » . This quote may be related to Facebook, as the company's strength will be judged by how it responded to the Analytica scandal. This essay will describe the positives and negatives of the Facebook Analytica scandal and illustrate the steps Facebook is taking to recover from the scandal. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayThe conceptualization of Facebook as a major player in the social media industry has placed it in the public eye since its creation in 2004 by its founder, Mark Zuckerberg. Although the organization has been involved in other scandals before, the data breach involving Cambridge Analytica is considered the largest scandal in its history, affecting more than 87 million users. The data breach scandal was heightened by the fact that the data had been used by Cambridge Anaytica to influence the 2016 US elections between Hillary Clinton and Donald Trump. Facebook faced intense public scrutiny, and through its founder and CEO Mark Zuckerberg, the company quickly recovered from the scandal. From the beginning, it is essential to note that the first step Facebook took was to try to minimize the problem. . Even though the scandal reached full scale in March 2018, Facebook already knew about the data breach in 2015. Interestingly, despite these claims, Mark Zuckerberg publicly rejected the idea that there could be a data breach within Facebook which is used. by external entities to spread inaccurate information commonly known as fake news. Generally speaking, it can be noted that after learning about the impending scandal, the CEO of Facebook had the impression that the problem would ultimately be resolved internally without revealing the weaknesses of the organization. However, containing the scandal became impossible after Cambridge Analytica whistleblower Christopher Wylie spoke out publicly about the Facebook data breach. After the information became public, Facebook began taking significant steps to recover from the scandal. His second commitment in the Cambridge Analytica file was to quickly accept his responsibilities. After Christopher Wylie disclosed the information, Mark Zuckerberg held a press conference in which he admitted Facebook's mistake and highlighted the incident as a "breach of trust." According to Fitzpatrick and Bronstein (2006), the notion of taking responsibility is the pivot of public relations in the case where the organization knows that the allegations made in public are true. Therefore, admitting Facebook's responsibility was an important step towards healing the scandal, as it created a platform on which the organization can move to the stage of rectifying the reported errors. This step included involving the public in a Congressional hearing held on April 11, 2018. Mark Zuckerberg used every available platform to accept responsibility and issue an apology. In order to increase the level of goodwill on its part, Facebook has taken the plunge. to notify users whose data was involved in the breach. The organization set up a system that would send one or two messages to its users regarding the scandal. More than 97% of its 2.2 billion users have received a message explaining how to identify.

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