Beauty has always been one of nature's greatest gifts to humans. Beauty has always been associated with what is wonderful, pleasant, confusing and often refers to a woman. Humanity has always been both a fan and obsessed with beauty. Thus, beauty being a gift of nature, man has invited ways and means to nourish it and develop it and sometimes modify it. Thus, this study will delve deeper into the topic of beauty salons, which, in non-technical language, are places where women usually get their hair done to improve their appearance. In the United States of America, the global pioneer of cosmetics and aesthetic recreation is Hollywood, where the rich and famous flaunt their glamorous looks, often accompanied by a stunning hairstyle, in their films, advertisements and web pages on the Internet. No wonder people follow their looks and ask their hairstylist for the same look. Studies show that all over the world, people spend part of their salary on looking good. Beauty and business are opposite terms, but the facts have an important and consequential relationship that business historians are only now exploring. This article outlines several major themes and approaches to the subject (Kathy Peiss, 2009). In the Philippines, the international community once knew Filipinos as women where future beauty queens are raised. Moreover, Filipinos addicted to soap operas had not only idolized the actors and actresses, but also tried to imitate the hair of these actors. Beauty and personal care increased in value by 4% in 2012, driven by favorable economic conditions. Filipinos continued to spend money on beauty and personal care products not only to maintain good hygiene, but also to...... middle of paper ......ss visual information and achieve summary judgment of the occupant of a The environment was the basis for the MTV dating show Room Raiders, in which a young woman examines the rooms of three potential male dates to decide who she wants to date. She only meets the three men for the first time when she tells them her decision, but it is too late to change her mind. By analogy, a new customer of a service is like the woman on a dating show. The service environment is analyzed for information that may foreshadow the customer's future experience with the service provider. It is important to explore the influence of the social, physical and natural dimensions of a service establishment on social interaction and customer behavior. We better understand how consumers imbue places into their daily lives or how they enliven built environments (Sherry, 2000).