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  • Essay / PRIMARK Case Study - 1210

    PRIMARK Introduction: It is an international clothing brand in Europe and the United Kingdom. Apart from this company, it has more than 250 stores and is also looking to open a store in the United States. Today, the company's management team decided to open a branch in New Zealand and hire me as store manager. I will ensure that all objectives and goals of the company are successful.Q: 1: Henry Mintzberg Management Roles: Role Category Role Type Nature of RoleInterpersonal Figure headLeaderLiaison I will design the clothes after analyzing the external market environment and market situation.Being a manager, it is my duty to lead my team and motivate them to achieve the company's goals. It is my duty to participate and communicate with my team. It is important that PRIMARK does not have any solution to deal with this kind of problem in its store. However, as a manager, it is my duty to protect all employees and customers of the PRIMARK retail store. Q: 3: Task Objective: This belongs to work task and focuses on bureaucratic organization. Hierarchical structure: For the PRIMARK company, this involves organizing all positions on the hierarchical structure. The upper level management team takes care of the low level management, but the lower level management cannot make decision themselves, they must get permission from the higher level. Management by rule: PARIMARK makes the rule and regulation equal for all employees. There would be no bias among employees. Organization by functional specialty: this involves organizing the distribution of tasks between competent and experienced employees by PRIMARK. People orientation: This belongs to social interaction, human behavior, needs, demand and group process. . Everywhere, this theory was linked to the human perspective. Example: As a manager, it is my duty to make all PRIMARK employees happy. I will participate in my team and listen to their problem then try to solve it as much as possible. Being a human being, I will also personally help employees if anyone