Online marketing is aimed at two main target groups: retail consumers and businesses. Say no to plagiarism. Get a Tailored Essay on “Why Violent Video Games Should Not Be Banned”?Get an original essayE-commerce – online stores that offer users a variety of products and offer them to purchase them, usually by paying by credit card credit. Product buyers usually receive by mail.B2B (Business to Business) Commerce - This means that business-to-business buying and selling activities will take place entirely over the Internet. This initiative received a serious response at the end of the dot-com era. Due to technological difficulties and the difficulty of institutionalizing the connection, the creation of common catalogs, etc., has not been successful. Currently in a state of infrastructure construction and beginnings in cases where there is an economic justification. Considerations for strategic integration in e-commerce should be cost-benefit considerations. Entry into e-commerce requires general preparation of the different departments of the company: production, marketing, operations, sales, etc. Many traditional businesses have collapsed due to improper entry into e-commerce. Most of the network's websites are image sites, which present the profession in general. For this reason, it is important to come up with the graphic design of the site. But note that no less important issues such as the convenience of the interface for the Internet user and the position occupied by the site in search engines will not be left aside. Shopping sites cannot and should not compete with the conventional shopping experience, which includes contact with living people and sensory experience (including smell and taste). For an online commerce site to succeed, it is necessary to offer consumers new advantages that do not exist in traditional stores such as: full information available, price comparison, speed of delivery, the reduced prices, the shopping experience, the saving of time, the anonymous purchase and no hassle on the part of the sellers and rapid adaptation to market conditions. From a marketer's perspective, a successful site contributes to lower costs for the business. The only cost is that of ongoing maintenance of the site, which is infinitely cheaper than the cost of a store, without taking into account the advantage of the size of large companies, the ability to quickly adapt to conditions of the market and its dynamism. There is no limit to advertising space or time, nor the ability to build customer relationships (email responses). Gartner found that retail prices are perceived by consumers to be higher than those of online retail stores, and that shoppers expect lower prices online. With the development of the Internet, there has been a strong push to exploit this efficient means of transmitting messages and content, in order to connect the seller and the buyer. Thanks to computer software specially designed for this purpose, dedicated websites can make purchases of products and services, automatically, via the Internet without needing to put the seller in contact with the buyer. Internet Consumer Trends Since the 1990s, the number of people using the Internet has increased significantly. The number of users worldwide, according to data for the year, was around 160 million users. Today, more than 600 million people will regularly access..