Term of referenceContextPeople always want to keep the perfect moments in their lives. So they invented cameras, the first invention that could help people do this. Nowadays, cameras have become a part of people's lives. Most families have at least one camera. Wherever there is a party, picnic, wedding or anything else, we use a camera to save the memories. With the development of technology, there is a new type of camera which is becoming a fashion all over the world. It's called digital camera, which is short for DC. Digital cameras are different from traditional cameras. The biggest difference between the two cameras is that digital cameras do not need film while traditional cameras do. Compared with traditional cameras, the digital camera has more advantages than disadvantages for the ordinary consumer. But people have been using traditional cameras for over 150 years, will they easily accept the new camera? How to motivate consumers to buy digital cameras? Can marketers create such a need for them? For this article, I would discuss consumer needs and motivation and show the answer to the questions above. Needs and Motivation + Score a test with lots of digital camera questions to show that what consumers need is what they want. and what motivation drives them to own a digital camera. + Analyze the test results and summarize them with some theories of need and motivation. + Understand people's behaviors and combine them with digital cameras. + Analyze the digital camera market and discover some motivation strategies. + highlighting some shortages of digital cameras compared to traditional cameras and gives some advice. Summary of Key Points and Recommendations Every business wants to understand why people decide to buy their products or others. First, we need to understand why people buy certain types of products. People buy products because they need them. A need is activated and felt when there is a sufficient gap between a desired or preferred state of being and the actual state. (Engle£¬Blackwell and Miniard. 1995. p407) For example, when you are hungry, you need food. It is very important for marketers to understand the needs of consumers. All consumers may have the same needs, but the ways in which they satisfy them are different. Here's an example: Chinese people choose rice when they're hungry, while British people choose bread to satisfy their needs...