Analysis of Cadbury Schweppes TABLE OF CONTENTS1.0 INTRODUCTION………………………………………………………………..31.1 Definition… ………………………………………………………………...31.2 Purpose………………………………………………… …… ……………...31.3 Data sources…………………………………………………………………..32.0 MISSION STATEMENT……………….… … …………………………………..42.1 Questions from Peter Drucker………………………………………………….43.0 BUSINESS HARM ANALYSIS……… . .…...…………………………………53.1 Politics……….…………………………………………………………….53.2 Economy …………..………………………………………………….…..53.3 Social……………………........... .................................................. ............63.4 Technological………...…………………………………………………….64.0 SWOT ANALYSIS…… ………… ………………………………………………64.1 Strengths…………………………………………………………………… 64.2 Weaknesses… ………………………………………………………………64.3 Opportunities……………………………………………………… ……… .64.4 Threats…………………………………………………………………...65.0 KEYS TO CADBURY SCHWEPPES SUCCESS…………………… ……. .76.0 RECOMMENDATIONS………………………………………………………...77.0 CONCLUSION ………………………………………………… …… ……………..88.0 LIST OF REFERENCES.……………………………………………………...99.0 BIBLIOGRAPHY………….…………… ……… ………………………..910.0 ANNEX……………………………………………………………………...9CADBURY SCHWEPPES: A BRIEF ANALYSIS1.0 INTRODUCTIONCadbury Schweppes (CS) is one of the world's largest international beverage and confectionery companies with a market capitalization of £10 billion. With around 200 years of history, the merger of Cadbury and Schweppes in 1969 established itself as one of the 10 world leaders in food. The company...... middle of paper ......and the reputation of the company among employees and society are completely linked to the decisions made at this level.7.0 CONCLUSIONAfter researching and analyzing all these information, we have come to a conclusion that the right type of information system will influence the performance and effectiveness of the company in the market. We also concluded that PEST and SWOT analysis is crucial for creating contingency plans. The mission statement is also a very important point, as it sets out the company's views, activities and objectives to the public. Group Reviewhttp://www.butlergroup.com/research Site consulted on 08/10/20059.0 BIBLIOGRAPHYCorporate Edge, (2002) Cadbury Schweppes: Our Business Principles, Group HR/UK