Or invite a select group of customers to experience new products at your headquarters. Chevrolet livestreamed the announcement of its new electric car at the Consumer Electronics Show. Fans received inside information about the vehicle in real time. Alfonso Pulido, Managing Partner at McKinsey, offers the following advice: “A company's brand is driven by much more than the combination of promises made and promises kept. What is also critical is ensuring that customers recognize that these promises have been delivered, which requires proactively shaping communications and key messages that consistently highlight outcomes as well as themes. To maintain lasting relationships, give your customers a memorable experience and keep your promises.5. Constantly ask for feedback. Customer feedback is often overlooked by most businesses. Teams are usually so caught up in day-to-day operations that they forget to gather information from their customers. Feedback is essential because it is a practical point of view from the buyer. Customers know what they want and this knowledge can help you improve your products and your business.