Even though advertising was intended to simply convey information about specific products, this goal appears to have been encroached upon over the years. Today, most advertisements are aimed at children. Even though some of the products marketed to children have negative effects on them, they continue to be advertised. An example of these products is junk food. Junk food usually contains a lot of fats and sugars which, when consumed continuously, negatively affect the normal functioning of the body. Despite its harmful effects, junk food is also the subject of advertising which is more attractive to children. Children are therefore forced to buy harmful foods, which puts their health at risk. Junk food advertising has led to an increase in health problems among children. According to the film Consuming Kids: The Commercialization of Childhood, advertising has caused an increase in childhood obesity. As CBS News reports, “obesity rates have doubled among children and tripled among young adolescents.” This increase in obesity is directly linked to advertising; in this sense, children who spend a lot of time in the media are likely to suffer from obesity-related disorders such as depression and anxiety (Juliet Schor). Obesity is one of many life-threatening disorders today. According to New York Times journalist Pam Belluck, children's life expectancy is reduced due to obesity (Belluck). A new report from ABC News also predicts that children's life expectancy is expected to be shorter than that of their parents (ABC News). Another health problem resulting from junk food advertising is the increasing number of children diagnosed with diabetes. In the film Consuming Children, a study conducted in 2000 found that one in three children born in the middle of paper......Eating healthily allows children to live longer, healthier lives. It could also reduce the health risks of a child growing up on junk food. Works Cited Belluck, Pam. Children's life expectancy is shortened by obesity. March 17, 2005. the web. April 7, 2014. Brody, Michael. Consuming children: the transcription of the commercialization of childhood. Media Education Foundation. Mediaed.org. 2008. Internet. April 7, 2014. Holguin, Jaime. January 5, 2004, 10:07 a.m. Fast food linked to childhood obesity. CBSNews.com. Internet. April 7, 2014. Rich, Michael. Consuning Kids the commercialization of childhood. movie. 2008.Web. April 7, 2014. Schor, Juliette. Consuming children: the commercialization of the film on childhood. 2008. Internet. April 7, 2014. Wyche, Sonja. “Will obesity reduce life expectancy? ABCnews.org. March 17, 2005. the web. April 7 2014.