Marketing Design and InnovationTask 1: Understand the design and innovation of Ponds products and servicesPonds is one of the oldest products offered by Unilevers. In a century and a half, ponds have established themselves in billions of hearts as skin care products in more than 100 countries. We still remember the “GUGLI WOOGLI WUSH” advertisement for the cold cream from the ponds which nourishes both women's skin and that of children. Launched in 1846, ponds remain the fifth most profitable personal care product worldwide. This is possible since Ponds' marketing design has made customer needs a top priority and preferences a top priority when it comes to innovations. This has resulted in one of the most loved brands in the minds of customers. Its customer orientation translated into a preference for the brand. With a reported loss of ground on the anti-aging factor and at the same time to stay ahead of the competition, Ponds must continue to innovate in terms of product, i.e. must keep product development a priority and Also continue to update marketing strategies. This report is an attempt to understand Ponds’ product development/innovation journey. This should be in line with the industry needs as well as changing market dynamics, SWOT analysis to understand where the brand stands at present and does it need to rework its marketing strategies to stay in the current position or change it. .IntroductionPond's Cream was extracted from witch hazel as a healing tea by pharmacist Theron T. Pond and was originally named "Golden Treasure" in 1846 in Utica, New York, United States of America. This was initially developed as a medicine to cure small cuts and other ailments and a company was formed under the name "TT Pond Com...... middle of paper ...... extremities, etc. can significantly influence a potential In addition, a promotional program can contribute to frequent use of the product by a regular customer it can also contribute to positive feedback on products known from the user. So perceiving that brand loyalty remains high - the anti-aging cream was not popular in China - Ponds asked some 150 women to try the product without knowing the brand and let them express their opinion to the world. This resulted in a 13% increase in sales and a multi-fold increase in the brand. Goodwill's distribution network is also a case study in itself Distributors, retailers and import agents. Ponds have always ensured timely supply of a comprehensive range of products to the user. Unilever Ponds is one of the oldest companies with a strong distribution network. well ahead of its competitors.References