TrendsCurrent food trends in Japan include alcoholic beverages, imported pasta, cookies, snow ice cream (a type of incredibly sweet ice cream), soft-shell shrimp, tea and coffee.Relations between Japan and Canada, Japan and Canada maintain rather friendly relations. Political relations between the two countries began in 1929 when Canada opened a legation in Tokyo. The opening of a Japanese embassy in Ottawa in 1950 followed. Currently, Canada has a consulate in Nagoya and an embassy in Tokyo, while Japan has an embassy in Ottawa and consulates general in Montreal, Calgary, Vancouver and Toronto. Canada and Japan are both members of APEC, the OECD and the G8. Strategy for marketing the product in the foreign market Product: To transfer the Pop Tarts to Japan, the box containing the product will now be a cylinder in the instead of the rectangular prism that it was initially. This is because we are changing the shape of the product. Instead of having flat rectangular pastries filled with some sort of flavoring with the icing on top, the product wouldn't be a long stick filled with sweet filling and covered all around with icing. The reason for this change is that this form of snack is much more popular and desired in Japan. We would change the flavor and promote a flavor that doesn't currently exist. This new flavor is marshmallow due to the demand and popularity of marshmallows in Japan. The label should be translated into Japanese, as well as the flavor change. The color of the packaging will remain the same color blue since this color is very popular in Japan due to its resemblance of leadership and wisdom. Price: In Canada, a box of eight Pop Tarts is sold on average at $4.50 according to...... middle of paper ...... this would be the same as in current countries where Pop Tarts are sold. One end of the target market would be children; they would see this product and be lured into it by the promise of a sweet treat. At the other end of the spectrum are adults; they would be attracted to it because of the promise of low calories, no trans fats, high amount of vitamins and minerals. This would represent approximately 94 million potential consumers in Japan. Indeed, the percentage of Japanese citizens aged 0 to 64 is 76.9% out of a population of approximately 128 million inhabitants. CompetitionOur direct competitor in Japan would be the popular Toppo's snacks which have the same shape as our new Pop Tarts although they are filled. with a chocolate flavor and not covered with any type of icing. Our indirect competitor would be any type of sweet cookie sold in Japan.