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  • Essay / Suggested Program Marketing Strategies - 853

    Benefits “NO body is perfect, but ALL bodies are beautiful” has a ripple effect in terms of benefits. The services offered by the program must also provide beneficial value to the priority population. The program provides the education needed for the priority population to make an impact in their interpersonal community. The program will give adolescents an increase in their self-esteem and positive self-image and help them achieve optimal physical, emotional and psychological health. Adolescent girls and boys will appreciate the importance of a positive self-image and inner qualities through practicing healthy living and social skills to build self-confidence. The inner beauty workshops will educate the population to distinguish and reject false societal definitions of beauty, and help them develop their own identity. The workshops along with “Miss Inner Beauty” will teach various skills to enable young women to find and cherish their inner qualities in order to succeed in all aspects of life. Implementing healthy food services around school meal nutrition standards will benefit the school system by providing a variety of healthy food choices that are consistent with current Dietary Guidelines for Americans. Students will also receive skills and training on healthy nutritional choices and knowledge on how to prepare healthy meals according to current Dietary Guidelines for Americans. Young people will have access to mental health services and self-help support groups within the community to help them overcome past disordered eating habits. Additionally, young students will develop eating disorder prevention skills to cope middle of paper...... matrix barcodes (QR codes) on printed materials will prioritize the population as well as everyone. the entire community has access to more information and a direct link to the program's social networks. On the first day of school, all classroom teachers will distribute a brochure containing information about the program, services offered and contact information; health instructors, the library and health clinics will also receive the flyers and brochures to make available to students. Parents of students will receive a newsletter by mail about the program and all services provided, as well as an update on accomplishments made by students throughout the program. The figure below is an example of one of the promotional tools that will be used to inform students, parents, teachers and the broader community about “NO body is perfect, but ALL bodies are beautiful..”