When you walk down the street, you are bombarded with signs, storefronts and billboards showcasing their new products and displaying their new logos or brands. Using a logo or symbol to identify them to the everyday consumer, so that when they see that symbol or “brand” they know exactly who made the product. Brand, in essence, is the personality and identity of a company, artist or studio. Take for example the logo of an apple. Everyone knows that “Apple” products are manufactured by none other than the famous Macintosh. Therefore, they know that whatever the product, it will be something related to the computer or audio media. Everywhere you go, you will find an Apple Store. People know their symbol, their logo or rather their brand because they have done an incredible job of marketing their brand and selling it to consumers. In the American Marketing Association's definition of a trademark, a trademark is a "name, term, design, symbol, or other characteristic that identifies the good or service of one seller from those of other sellers." And a brand can take many forms in our society. Most often, the consumer recognizes the “brand” more than anything else. By selling the brand, consumers know the group, so to speak. There are many benefits to having it. a strong brand in all areas of business, but in the music sector in particular. If you have a specific sound, logo, set of colors, slogan, or even look that can be associated with you, your band, or your company, you have a brand. . Having a strong brand can very well influence the consumer's purchasing decision. It creates an emotional attachment or sort of trust about your products (albums, records, tracks etc.), which helps your specific "market"... .. middle of document ......www.prescriptivemusic.com/ >.Brown, Chris. “Branding and marketing information for professionals.” Branding and Marketing Connection, November 18, 2011. Web. .Lynch, Joanne and Leslie of Chernatony. “Winning hearts and minds: business-to-business branding and the role of the salesperson.” » Journal Of Marketing Management 23.1/2 (2007): 123-135. Commercial source completed. Internet. November 23, 2011.Peters, Mitchell. “Good works.” Billboard 122.12 (2010): 61. Commercial source completed. Web November 23, 2011. Powell, Annetta. “Five simple reasons why branding is important in any business venture.” Annetta Powell: network marketing, Internet marketing. Attraction Marketing, June 2, 2010. Web. November 24 2011. .