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Essay / Coffee & Power by Philip Rosedale - 2143
Coffee & Power is the name of a new online crowdsourcing website. It seeks to connect workers with work using the power of freelance initiatives and mobile devices, like laptops and cell phones. It's enhanced by having not only an online address, but also a cafe located in downtown San Francisco that serves as a focal point for the site. Other enhancements include "a virtual currency and payment system, live communications and public chat, and a game-style rating and review system." (blog) Users can log in remotely to register for jobs or check in at the cafe to recharge with free coffee, view boards for new jobs, and network together. Online support features include C&P (iPhone app), Twitter, Facebook, YouTube channel, live webcam, on-site chat, and data graphs displaying site statistics. Some of these jobs, called "assignments," are technical coding tasks, while others can range from simple errands to creative graphics work. Coffee and Power is the brainchild of Second Life founder and president Philip Rosedale, who started the company with the desire to create a new online business using the work of many rather than just a few. Rosedale's past experience in software development and with Second Life provided him with unique insight into the type of startup he wanted to create. He built C&P using a “micro-contracting system” he developed called Worklist. He said Worklist "allows many part-time developers and others to replace a more typical full-time startup team." He says C&P was built in less than a year for less than $200,000. Essentially, Worklist is a project management tool that breaks programming tasks into small increments. Jobs are posted online and programmers are in the middle of paper......r.com/2011/11/09/258-guys-in-a-garage-philips-crowdconf-keynote-part-2/ Giles, J. (November 7, 2011). Meet the new boss. Atlantic Monthly, retrieved from http://www.theatlantic.com/magazine/archive/2011/10/meet-the-new-boss/8637/Hardy, Q. (November 6, 2011). Little by little, the work exchange site aims to move the work forward. New York Times, retrieved from http://www.nytimes.com/2011/11/07/technology/coffee-and-power-site-aims-to-get-jobs-done-bit-by-bit.html? _r=1Howe, J. (June 2, 2006). Crowdsourcing: a definition. [Webblog]. Retrieved from http://crowdsourcing.typepad.com/cs/2006/06/crowdsourcing_a.htmlJenkins, Henry. Culture of convergence where old and new media collide. New York: New York UP, 2006. Print.Mitchell, J. (November 1, 2011). Coffee and power: work for each other, not for the man. Read Write Web, retrieved from http://www.readwriteweb.com/archives/coffee_and_power.php