Question 1Nissan Motor Co. would be concerned about the use of the two domain names used by Nissan Computer Corp for several reasons. First, as the Web has become a major marketing tool, Nissan Motor Co.'s current and potential customers may have difficulty finding their information due to the two domain names currently owned by Nissan Computer Corp. Ultimately, this could result in lost profits for the company if customers cannot access their website. Another concern would be company names and possible confusion of those names by customers. Obviously, some people might assume that there is a connection between these two companies, especially considering the fact that Nissan Motor Co. began marketing cars in the United States under the Nissan name in late Following this, in 1991, Nissan Computer Corp was created with the acquisition of two domain names Nissan.com and Nissan.net in 1994 and 1996 respectively. didn't seem justifiable because I don't believe Uzi Nissan should be punished because he registered his domain names first. However, after careful analysis, I realized that Uzi Nissan made a mistake by not responding to the letter sent by the lawyer representing Nissan Motor Co. A formal notice usually means the start of a lawsuit. This softball demand letter was not taken seriously by Uzi Nissan, perhaps due to its casual nature. However, this would have cost Nissan Motor Co. money in legal and processing fees, which are likely to increase significantly in the event of a lawsuit (Smith&Hopen). Question 2 Ethical standards serve as guidelines for the conduct of individuals and businesses. Uzi Nissan acted middle of paper......san Motor Co. Finally, by not ordering the transfer of the domain names from Nissan Computer to Nissan Motor Co., the legal action was fair to the two parts. and the general public. Nissan Motor Co. had sufficient time to register its domain name; therefore, they had no legal or ethical right to acquire the domain names from Nissan Computer. Overall, the courts acted in good faith towards both parties and society as a whole.ReferencesLegalMatch. (2012, August 5). What is intellectual property? Accessed November 19, 2013, from http://www.legalmatch.com/law-library/article/intellectual-property-law.htmlSchneider, G. (2013). Electronic Business (10th ed.). Canada: Nelson Education. Smith&Hopen. (nd). The mechanics of ethical and effective cease and desist letters. Accessed November 19, 2013, from http://www.smithhopen.com/litigation_cease_and_desist_letter_strategies.aspx