Messner, showed that women's sports took up only 6.3% of airtime, while men's sports took up 91.4%. . (1989, 2004, p.4). And the hit show Sportscenter showed more men than women by an astonishing 20:1 ratio (Messner, 1989, 2004, p. 4). Additionally, the media coverage and post-match interviews are much lower than the men's. They do not benefit from sufficient visibility to showcase the talent and entertainment of women's football. If a man is very masculine and highly competent at what he does, he so easily gains this respect and popularity without really doing anything. For men, it brings money, merchandise, media coverage and fans. More fans always means more money. Which definitely brings more success to the franchise, and is an example of why men's professional sports dominate women's. Women are at a huge disadvantage in this regard because they are not popular at sporting events, they don't have as many fans, they don't have many people to buy the merchandise, and they don't have the the money to offer you a higher salary. You don't see contracts in the WNBA like you do in the NBA, for example the salary cap for each team in the WNBA is $878,000, while the NBA is $58 million. (Garland, 2012). It's a huge difference to play the same sport in the same country. This also goes hand in hand with mentions. Men make millions and millions more from endorsements that women generally don't get. For example, LeBron James, at age 18, signed a deal with NIKE for $90,000,000 just because he was good at basketball. Nike is lucky that LeBron wasn't a bust, but you would never see a company risk that kind of money on a female athlete. so young. (USAToday.com,