Part 1: Introduction The purpose of this assignment is to explain how environmental factors influence the marketing decisions of Amazon.com Inc. We will review SWOT analysis and PESTLE, segmentation, targeting, costs and benefits, and positioning strategies implemented by the company. Amazon is the world's largest online retailer, founded in 1994 as an online bookstore. It quickly expanded its catalog to include software, video games, electronics, furniture, food, toys, and more. 2.1 Macro and Micro Environmental Factors There are two types of environmental factors that can influence a company's marketing decisions: macro and micro. For Amazon, these factors include: The microenvironment includes various factors such as customers, competition, employees, general public, and suppliers. Amazon customers come from different age groups, genders, and interests. The company faces stiff competition from eBay, Priceline.com, Buy.com, BN.com and many others. Employees play a crucial role in the success of the company. The macro-environmental factors that affect Amazon's operations include political, economic, social, technological, and environmental factors. Political factors affect businesses operating internationally. Economic factors such as inflation and exchange rates can have a positive or negative impact on the business. Social factors such as ethical and religious beliefs can also affect business operations. Technological factors are essential to Amazon's success, and the company faces many technological challenges. Environmental factors are also important, and shopping online can help reduce our carbon footprint. Legal Factors: Amazon tracks legislative constraints and changes, such as health and safety legislation. Using a range of tools and techniques helps businesses make quick decisions and stay competitive in the market. Here, we'll look at some of the tools used by our chosen company: SWOT analysis, PESTLE analysis, and Porter's five forces analysis. As we can see, SWOT analysis is an analysis of the micro environment of the company, while PESTLE and Porter's Five analysis are from the macro environment of our company. These analyzes help the company to become aware of the market, the competition and the threats facing the company. Part 2 1.1 Various Elements of the Marketing Process The elements of marketing, also known as the Marketing Mix, include the analysis of the 4Ps. Through this analysis we can see how the chosen company can meet the expectations and needs of its customers..