BAN ON TOBACCO ADVERTISING IN INDIAIn 2004, the Indian government banned tobacco companies from advertising their products and sponsoring sporting events and cultural. The goal was to discourage adolescents from using tobacco products and give the government the power to launch an anti-smoking program. . This issue created a serious problem in that it was both ethical and commercial, with the government on the one hand believing it was its responsibility to protect the well-being of its citizens, while the industry Tobacco was a major contributor to state funds. Objectivity and fairness are the basis of ethical decision-making and the arguments for banning tobacco should have been objective. Objectivity is impossible without personal detachment; equity cannot be achieved without detachment since it concerns others. Being ethical is not about imposing standards and views on others, as the Indian government seems to do. Being ethical is about being fair and understanding the implications of others' perspectives and not only focusing on what you want to achieve without considering the impact of your decision on other stakeholders. Objectivity is flexible because it can be approached and achieved in different ways. We know that the Indian government wanted to guard against the increase in tobacco consumption among young people, but on the other hand it faces the challenge that this same tobacco company has contributed majorly to the economy, the government in this case. should have consulted with a view to reaching a compromise with the tobacco company in the interest of the country and the tobacco companies. The eight elements of an ethical organization include respect, honor, integrity, customer focus...... middle of paper . .....th in India. Since tobacco has an impact on the Indian economy, consultation with stakeholders would have found a better way to resolve the problem, because I assume there is resistance because consultation did not been properly carried out. The Indian government should pass a law that punishes companies that sell tobacco to young people. The Indian government should know that tobacco consumption has increased with responsiveness measures including having a preferred tobacco advertisement and as such banning tobacco advertising does not may not have the impact of banning tobacco, because there would be several illegal ways of making tobacco. available to those who are not supposed to have them, such as young people.Reference1. www.icmrindia.org/free%20resources/casestudies/ban-tobacco-ads11.htm2. www.icmrindia.org/free%20resources/casestudies/ban-tobacco-ads3.htm