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  • Essay / Case Study of Coca Cola and Original Coca-Cola - 736

    The results of this new change have caused consumers to spend sporadically to accumulate whatever remains of classic Coca-Cola, like the man from San Antonio who made a large quantity of them. purchase of original Coca-Cola from a local seller. Other consumers loaded up their vans and bought pallets of Coca Cola so they would have enough until the radical change was over (Coca-Cola Stories: New Coke). The supply of original Coca-Cola was discontinued on April 23, 1985, as a result of this action. All that was left on the market shelves was what was left of the original Coca-Cola. With more people, demand higher than ever, and the supply of the drink cut, a shortage was imminent. In 79 days, consumers increased and supply fell dramatically. With very minimal buyers compared to the new and old, Coca-Cola Company realized the mistake they had made. TIME Magazine even called it "like putting a miniskirt on the renovated Statue of Liberty" (Rothman). Although the change only involved the sugar, the taste certainly changed, with people noting that it had