The parade takes place once a year along the boulevards of Pasadena. There is also a review scene towards the end of the parade. You can basically walk to the parade along the route to watch it, although your view won't be great and you'll have a good time standing. I recommend Google Rose Parade tickets if you want to benefit from reserved seats. You can simply go to the show area and buy a ticket to see the buoys after the parade. The Rose Bowl company offers tickets for all occasions sold on the ground - shows, advertising football games. Some can be acquired nearby while others must be obtained in advance. At the end of the day, try Goggling Rose Bowl events to experience