There is a cost to oneself: increased narcissism will distort one's own judgment skills. A person will end up making a risky decision, risk developing an addiction disorder, romantic relationship problems and may become more aggressive if not paid attention to. Interestingly, Jwenge pointed out that narcissism benefits an individual in the short term by strengthening themselves, but costs them the value of being sentimental towards others. For example, among millennials, with the rise of selfies and hookup culture, materialistic behaviors and attitudes increased from 45% in 1967 to 74% in 2006 (Jwenge). Believing that to be successful is to be famous. Its measures include questionnaires to three generations of the same middle school age group focusing on their cultural group. It uses a cross-sectional meta-analysis over time to see the correlation between average score and year. Millennial influence is collected from celebrity samples and focuses on narcissistic traits that people become more confident on talk shows and take more actions for themselves than anyone else.