What is marketing? Marketing is a process of producing, selling and purchasing products that meet customer needs and wants. If customers are impressed with the product, they will buy it and the organization will make money.Elements of the Marketing ProcessMarket OfferingProduct; packaging, warranties and good quality of the product are very important because if these elements are not in the product it will not succeed and sell. this is when the product moves from the producer to the consumer and other stores/places where the product can be sold. Promotion ; communication is also one of the elements you use when communicating with consumers about your product. You would persuade them to buy it by explaining the benefits of the product. For example, there are many types of communication methods; advertising and personal selling, which is like making a presentation. Pricing; Pricing is the final element of the marketing process that calculates the cost of manufacturing the product and sets prices. Do not price the product too low or too high because customers will think it lacks quality if it is too low and if it is too high customers will think it is expensive and the product will not work. won't sell much. When you produce a product, you need to do research to find out if the audience/customers will be interested in the product you are producing. Strategy is about knowing the strengths and weaknesses of your product. You should have an idea of ​​what will need to be implemented. Planning is knowing where you would like to be in a few years' time Objectives Tesco's objectives are to increase market share, maximize sales, increase sales and develop and maintain the number one retail business.... .. middle of paper...... Tesco's department is continuously growing and they are the number one retailer of baby items. Tesco spent £27 million on the health and beauty department alone. Continued international growth Tesco operates in 6 countries in Europe and also operates in Asia. Seven years ago, Tesco's international sales were £770m and today they are 10 times bigger. Threats Tesco's threats are challenge from Asda and international expansion. Asda's challenge Since the American Walmart bought Asda, Tesco's position in the United Kingdom has been threatened. Asda is able to compete with Tesco on price and quality. Asda is the third largest market in the UK behind Tesco and Sainsbury. International Expansion Expanding internationally is very difficult because it costs a lot of money and you are entering a new market, which is difficult because you don't know if your business will do well. there.