Business DescriptionYo-Good is one of four franchise options offered by "Fresh & Healthy Brands, LLC", a company based in Burnaby, Colombia -British (Serving Up Healthy Choices in New Franchise Opportunities, 2011). The company's mission is "to offer a delicious and healthy combination of fat-free frozen yogurt with a dazzling variety of fresh toppings" (Yo-Good: Frozen Yogurt with an Important Difference, 2011) in an all-natural way without using any artificial sweeteners. Our goal is to establish a Yo-Good franchise in the city of Halifax; a city that we believe is in dire need of healthy and tasty alternatives. The legal form of this business would therefore be a franchise. A franchise was chosen instead of creating a new brand because Yo-Good has managed to make a name for itself in the Middle East region, leading us to believe that such success could be replicated in the niche frozen yogurt market found in Nova Scotia. We also believe that this would be the easiest way to ensure that a healthy product is sold to our consumers and that the low cost of entry would provide us with reasonable revenue, allowing us to continue to improve the healthy lifestyles of Haligonians . & Healthy Brands is proud to offer consumers franchises in areas tailored to their lifestyle and needs; typically locations that are easily accessible for those leading active lifestyles, while also providing an ideal customer traffic flow (Finding the Right Location for Your Business, 2011). Yo-Good companies operate in three different store concepts; bars, kiosks and lounges. We believe the ideal concept for our particular franchise would be a Yo-Good salon on Barrington Street in downtown Halifax, Nova Scotia...... middle of paper ......ouncement.htmlServir healthy choices in a new Opportunities franchise. (2011). Retrieved from Fresh & Healthy Brands: http://www.freshandhealthybrands.comShaw, S. (September 21, 2011). Nova Scotia is looking for the world's best cleantech startups. Retrieved from Innovacorp: http://www.innovacorp.ca/news/nova-scotia-seeks-worlds-best-clean-technology-start-upsStatistics Canada. (2011). Retail. Ottawa: Minister of Industry: http://www.statcan.gc.ca/pub/63-005-x/63-005-x2011009-eng.pdfYo-Good – Store Concepts. (2011). From Fresh & Healthy Brands: http://www.freshandhealthybrands.com/our-brands/yo-good/store-concepts-frozen-yogurt-franchise-for-sale.aspxYo-Good: Frozen yogurt with a big difference. (2011). Retrieved from Fresh & Healthy Brands: http://www.freshandhealthybrands.com/our-brands/yo-good-starting-a-frozen-yogurt-business.aspx