Introduction There are several online platforms that can give businesses the huge opportunity to engage potential customers. For example, it is essential to have social media, this way one does not need to chase and annoy people with phone calls or direct mail. Continuing this approach, in late 2011, more than 1,000 companies were surveyed with the following question: “What is the biggest challenge for content marketing programs?” ” and this assessment showed that “producing engaging content” was the challenge. So, to get people to come to you, you have to be able to create and publish good things. However, if you want people to share the content, then you have to grab people's attention by producing amazing things. Moreover, it will attract individuals towards you and even make people share this information or images with other people. Second, one can create their own website with online content that people are interested in and will boost a business, such as videos and blog posts. (17) Third, businesses can send emails with entertaining, valuable, and customer-focused information. To summarize, social media, creating your own website, and sending emails are several ways to get someone to respond positively. Social media; however, there are different means of communication; online means of communication are the most widespread. Specifically social media, it only took less than three years for it to become the most popular activity on the Internet, even supplanting pornography. They include websites such as LinkedIn, Twitter, Pinterest and Facebook. So it is clear that smart companies will try to use major social media sites so that they can engage countless people on their web page. Continuing this further, ...... middle of paper ...... rather email. Finally, here are some of the ways business owners can attract individuals to their business. Business-Directories.aspx http://books.google.com/books?hl=en&lr=&id=M5bo4nGAccYC&oi=fnd&pg=PR11&dq=create+own+website+to+get+customers&ots=eA9zHK0Akl&sig=3RbYYFy8Bm1_Gm2ZiJV4O4pv2Zk#v=onepage&q&f=fals e (handley and chapman) content rules http://socialmediatoday.com/ksingh/1418256/how-to-market-your-small-business-effectively-part1 http://books.google.com/books?hl=en&lr =&id= DVicH8gBq6EC&oi=fnd&pg=PR5&dq=percent+of+people+using+social+media&ots=S_6SH2KEma&sig=WbEPZ9sDIJLQEG3sPDSQn1Y-LXI#v=onepage&q=percent%20of%20people%20using%20social%20media&f=false (qualam) :/ /www. amprewave.com/content-marketing/build-your-audience-with-email-marketing/