This diversity concerns all aspects of the performance of services that create value. In other words, this element of the services marketing mix is ​​concerned with managing the human side of the Beer Garden. The owner must ensure that the company has the right customer contact and also that the employees perform their tasks well. This is essential to attract potential customers to the Beer Garden. To ensure adequate personnel are obtained, the owner will emphasize job design, recruitment and selection, training, motivation, evaluation and reward, as well as empowerment and job performance. 'team. This will help the company have the right customer-facing employees. The clientele whose behavior the sports bar can manage will ultimately be targeted. Additionally, the company will attempt to create and maintain an adequate physical appearance with respect to the building and landscaping. Great attention will be paid to the interior decoration and the furnishings will be adequate. In addition, managers will also pay attention to the maintenance and staff clothing of company vehicles and equipment....