Sustainability is a journey – not a destination (Goldblatt, 2012). The aim of this essay is to determine to what extent this journey towards sustainability has begun in the case of business events, also known as the MICE (Meetings Incentives, Conferences and Exhibitions) industry. Approval of the Bruntland Report (WCED, 1987) by the United Nations and its members on Earth brought forward the concepts of sustainability and sustainable development (Drexhage and Murphy, 2010). There are several definitions of sustainable development, the most popular being “development that meets the needs of the present.” without compromising the ability of future generations to meet their own needs” which was proposed in the same report (WCED, 1987, p43.). Despite the different definitions proposed by various authors (Harris et al. 2001, Sharachchandra 1991), they agree on certain key concepts that make up the definition of sustainable development. These are inter- and intra-generational equity of resources, a long-term rather than myopic perspective, and the integration of environment, economy and society. The latter concept is also known as the triple bottom line, which includes people, planet and profit (Elkington, 1998). People implies society or social dimension, planet implies environmental dimension and profit implies economic dimension. The economic dimension concerns issues involving the flow of money such as costs, income, employment, income, etc., the environment with issues that represent natural resources such as pollution, waste and l depletion of non-renewable energies, the social with issues involving society and people such as health and well-being, social equity, ...... middle of paper ...... ty of Technology, Sydney. Vanclay, F. M. (2004). “The Triple Bottom Line and Impact Assessment: How do TBL, EIA, SIA, SEA and EMS relate to each other?” », Journal of Environmental Assessment Policy & Management, 6(3), pp.265-288. Wilson, A. (2009). “ETFE: The new canvas roof”. Available at: http://www.architen.com/technical/articles/ETFE-the-new-fabric-roof. Accessed December 4, 2013. World Business Council for Sustainable Development (2000). Corporate social responsibility: making business sense. World Business Council for Sustainable Development, Geneva. World Commission on Environment and Development (WCED) (1987). Our common future; Oxford University Press, New York. Zadek, S. (2001), “Balancing Performance, Ethics and Accountability”. In Starkey, R. and Welford, R (eds.), The Earthscan Reader in Business and Sustainable Development, Earthscan, London.