Background of the StudyIn (2004), USDA scientists studied more than 100 foods to measure their antioxidant concentration per serving. Jam sandwiches are believed to have originated in the United Kingdom around the 19th century. Two apples – Red Delicious and Granny Smith – placed 12th and 13th, respectively. Antioxidants are disease-fighting compounds. Scientists believe these compounds help prevent and repair oxidative damage that occurs during normal cellular activity. In Scotland they are known as jam or jelly bits and pieces. The jam sandwich was an affordable food that formed an important part of the diet of the lower and lower classes in cities like London and Glasgow. A plausible reason for this was that the ingredients from which jam sandwiches were made cost little to make and due to the lifting of taxes on sugar in 1880, it became widely available as a cheap foodstuff. Today, jam sandwiches are mainly eaten by children. Stores don't often sell individual jam sandwiches. In the Philippines (2007), Andy Albao Enterprise started manufacturing jam products in which they segmented and positioned their product in an ideal manner. The jam product was sold in the Philippines as breakfast and snack for the Filipino citizen. The reason why researchers come to think of this type of innovative fresh fruit product (Buko and apple) is to introduce it to the market and create a need for consumers, especially here in Davao City . Nature of Business The name of the company is JAMMY COMPANY, owned by Gerbe Jean A. Caerlang, Maria Teresita I. Abuda, Cherry Mae Pedrajas, Mary Rose N. Requillo and Aimie L. Morales. . They came up with the Jam product idea to test the feasibility of mixed fruit jam. T...... middle of paper ...... then added with a 5% increase resulting in a demand of 67,529 for the year 2015. We did the same for subsequent years. The projected supply is also based on the past supply from 2014 which we added with a 5% increase, resulting in a projected supply of 26,255 for 2015. The same calculation was done for subsequent years. Table 3: Projected Demand and Supply 2015 2016 2017 Projected Demand 67,529 70,905 74,450 Projected Supply 26,255 27,568 28,946 Gap 41,274 43,337 45,504 Market Share 32% 33% 35% Market Area The main area of ​​the he company is located on McArthur Highway, Opposite GSIS, Matina, Davao City. Jammy Company will distribute its products to different bakeries here in Davao City, such as: Julies Bakeshop, Pande Lumière, Dee Anns