One issue with Unilever owning these two brands is whether Dove's self-esteem campaign was created for the sole purpose of selling their products or to genuinely gain support for the cause due to the way Ax describes women in their advertisements (Said et al.). These two major brands owned by the same company and having opposite marketing tactics call into question the honesty of the brands. Even though Dove seems to want to generate a revolution among young girls and women around the world facing confidence and self-esteem issues, their end goal is still to profit from selling products. Knowing that Dove and Ax come from the same company, it appears that Dove's actual beauty and self-esteem campaign is part of a marketing tactic to gain popularity for the brand with its positive message (Said et al .). A few disagree with the way Ax shows women in their ads, which goes against what Dove's campaign is trying to promote. Controversy arose when it was pointed out that Unilever owned these two brands and supported both stated messages. The situation would be different if Dove and Ax were not backed by the same company, as this raises the question of whether the Dove message they are trying to promote is genuine or whether it is simply a a hoax aimed at selling a larger quantity of products (Said et al.). Dove has an overarching message to help girls and women believe they are beautiful and be confident in themselves, while not letting media and advertisements impact them; However, Ax produces these types of advertisements that show women as objects to sell sex and their products. Ax's ads can be accused of possibly creating self-esteem issues in women, which conflicts with Dove's promotion of self-esteem and may seem like a marketing strategy to promote self-esteem. self-esteem in women.

Essay / One issue with Unilever owning these two brands is whether Dove's self-esteem campaign was created for the sole purpose of selling their products or to genuinely gain support for the cause due to the way Ax describes women in their advertisements (Said et al.). These two major brands owned by the same company and having opposite marketing tactics call into question the honesty of the brands. Even though Dove seems to want to generate a revolution among young girls and women around the world facing confidence and self-esteem issues, their end goal is still to profit from selling products. Knowing that Dove and Ax come from the same company, it appears that Dove's actual beauty and self-esteem campaign is part of a marketing tactic to gain popularity for the brand with its positive message (Said et al .). A few disagree with the way Ax shows women in their ads, which goes against what Dove's campaign is trying to promote. Controversy arose when it was pointed out that Unilever owned these two brands and supported both stated messages. The situation would be different if Dove and Ax were not backed by the same company, as this raises the question of whether the Dove message they are trying to promote is genuine or whether it is simply a a hoax aimed at selling a larger quantity of products (Said et al.). Dove has an overarching message to help girls and women believe they are beautiful and be confident in themselves, while not letting media and advertisements impact them; However, Ax produces these types of advertisements that show women as objects to sell sex and their products. Ax's ads can be accused of possibly creating self-esteem issues in women, which conflicts with Dove's promotion of self-esteem and may seem like a marketing strategy to promote self-esteem. self-esteem in women.

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