Hershey is constantly changing and updating its products, which creates and adapts its new products to the needs and wants of the market. By adapting our products to market demand, we are able to expand our network as well as create a stronger bond and customer loyalty with our consumers. We are trying to expand our products not only to everyday candies but also to special occasion candies. This is one of the many reasons why we want to create a new segment of our products only for expensive, but also affordable chocolate. Many consumers these days are also very conscious about their health and what they eat. So we create different types of chocolate that can help this audience. For example, we created dark chocolate truffles for the health conscious.