The target market for the hybrid is the existing mainstream market for Canon DSLR cameras, the Canon company sold 10 million DSLR cameras in 2003 and 500,000 DSLRs in Great Britain in 2009 (2009) press release: Canon 1 United Kingdom. Product features and innovation will motivate them to upgrade their products, help existing customers and attract new customers. 4.1 Consumer Market Segmentation This market segmentation of this product is done based on a variety of information, for example in the geographical sense, the United Kingdom has been selected, where Canon has its offices in London, Birmingham, Livingston, Belfast and Surrey, making it easier to launch and manage. the product, secondly, the UK has a strong distribution channel which can be easily used to launch the product in the UK and across Europe. If we talk geographically, this camera targets all age groups above 18 years, it is reasonably priced at £499, which is also easily accessible to all income groups, if we analyze the prices of EOS Kiss X3 and D70 best-selling digital SLRs with 11.5%. and 13% (source: BCN 2010) whose price range was targeted at the middle class. The majority of sales to each company come from this income group. The British showed strong interest in the Canon HD camcorder, at 51%. The Canon mirrorless camera has the functionality of