With this, I expect the market to continue to grow in the coming years despite the trend towards healthier foods. Indeed, this trend has invited new competitors specializing in healthy foods to the market. Some of these competitors are Pita Pit and Habitual Fix, and their introduction has forced major fast food chains to speed up their process of adding healthy foods to their menu. Either way, healthy or not, the demand for fast food is only going to increase. Introducing a healthier menu will only encourage more people to visit these restaurants. For businesses to successfully target their target market, segmentation strategies are used to divide their target market into smaller, similar groups so that businesses can use the strategies that work most effectively for those groups. These groups could be divided by age, for example into children, adolescents/students, family and