Amazon was founded in 1994 in Seattle, Washington, and since then it has become the largest online retail company in the world. Amazon focuses on long-term goals to succeed, such as providing goods to the public at fair prices, providing businesses with an online outlet to sell products, as well as video streaming, cloud storage and an innovative drone delivery service. After nearly twenty years in business, Amazon has proven that an online retail business can succeed. Recently, observations have been made about whether Amazon is steadily keeping up with the rapid pace of the online retail industry, or whether it has reached its peak of innovation and will slowly decline. A financial analysis of Amazon can prove that they are steadily keeping pace with the online retail industry and their long-term goals are indicative of their new innovations. Amazon's long-term goals are set for fifteen to twenty years. As an internet and technology based business, predicting such a distant future seems impossible as technology doubles its capacity every moment....