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  • Essay / Hershey Case Study - 1273

    In 1893, a decision was made that forever changed the Americas and now the taste buds of the world. It all started when Milton Hershey decided to coat his caramels with a sweet chocolate he produced. In the 1900s, the newly founded Hershey Company began selling its world-famous milk chocolate bars. Currently, The Hershey Company is the leading chocolate manufacturer in North America. As The Hershey Company has progressed over the years since 1894 and continues to introduce new products. Hershey has expanded all over the world and markets products in approximately ninety countries around the world [chocolate products, recipes, nutritional information]. As The Hershey Company grows, it remains committed to maintaining the vision and values ​​that Milton Hershey had when he started the company so many years ago. The man behind the company is Milton S. Hershey. Hershey's and its incredible history; he went from being formally educated and almost bankrupt at the age of thirty to one of the most successful and wealthy entrepreneurs. He began his career in the candy business with a four-year apprenticeship with a candy manufacturer in Lancaster, Pennsylvania. Then, Hershey wanted to start his own company and from there, the journey was not easy for Hershey; he faced many obstacles during his rise to success. In 1876, he ventured to Philadelphia to start his own confectionery business which ultimately failed. After this failure, he found himself in Denver to work for a pastry chef. It was here that Hershey learned how to make caramels with milk. Subsequently, Hershey decided to try again to start his own business in New York, but his attempt once again ended in failure and he returned to Lanchester. Here he started selling his car... middle of paper ......gy became more advanced, business was booming for the Hershey Company; With the introduction of new, better, faster machines and new products. “The Hershey Company grew dramatically during the last 30 years of the 20th century. From $334 million in 1969, the company's net sales climbed to $4.4 billion in 2004 [Hershey's.] “The Hershey Company has grown and expanded over the past one hundred and twenty years since its founding by Milton Hershey in 1894. The company thrives in product, community, leisure and passion. Hershey is not and never has been like a normal company. They truly have a passion for what they do and it all started with Milton Hershey. The Hershey Company continues to remain committed to retaining the visions and values ​​that Milton Hershey wanted for his company many years ago and that is why Hershey remains "the sweetest." Location on Earth”.