Above all, everything must start with a plan. If there isn't a plan set in stone, things could backfire. Even if the organization doesn't yet have a plan, it can start by brainstorming ideas for a strategic communications plan. According to Holland (2012), if an organization has written two separate, individual plans, then it must find a way to connect them and add important details about how the two plans interact with each other. When it comes to real-world situations, one can publish an employee communications plan that informs workers about new changes in the workplace and how they will affect workers and the company. In addition, it should also specifically describe the changes and when they will take place for employees, as well as indicate when they will be revealed publicly and what method they will use to disclose the information.