In modern times, the competitive business world seems to be more serious than before. The main objective of business strategy is to create business advantages and also to reduce some of its limitations. Furthermore, another strategy applied to the modern business world is to join in economic globalization, for example to become a publicly traded company. We can see many advantages of listed companies over private companies, such as financial stability or more opportunities to do business. It is absolutely interesting to note that the largest companies in the world (among the 100 largest companies) are all listed on the stock exchange, such as Wal-Mart stores, the largest companies in 2010 (Fortune global 500, 2010) listed on The New On the York Stock Exchange (NYSE) and also on the London Stock Exchange (FTSE), Toyota Motor Corporation, fifth in the ranking in 2010, listed on the Tokyo Stock Exchange (NIKKEI), also listed on the NYSE and the FTSE. There are many positive ideas in supporting the listing on the Stock Exchange, the opportunities offered to companies, in addition, by attracting foreign partners, also significantly increase capital investments (Suarez and Canal, 2003). In terms of opportunity to raise funds, it may be easier than a private company due to the rules, practices and several other factors that make standardization used by (The Stock Exchange of Thailand, 2008). Being publicly traded has many benefits that a business owner, regardless of size, might consider as part of a strategic business plan. Furthermore, when expansion and leverage are on the corporate agenda, listing on a stock exchange can expand the capitalization network, that is, the potential sources of equity financing. (Berry, 2010: website)Moreover, middle of paper ......d in the stock market is the best way to build a modern business. However, the opportunities to do business are increasing while being fewer. power of control may be a concern that the owner needs to think about before making a decision. (Suarez and Canal, 2003) commented that the benefits of strategic alliances can help the company improve the competitiveness of opportunities, for example, a company could transform a potential rival into a mutually supportive partner or gain an advantage by In terms of revenue, as this can in turn create new market opportunities, it is more difficult to allow imitation or competition in the same market. The joint venture as a network partner results in an outcome that benefits shareholders. In addition, it also increases the growth capacity of international trade and also gives a good public image, these effects on stock prices..