According to Friedman, cutting off electricity to non-paying customers should be considered a unanimous maxim, regardless of the results, however severe they may be. For him, this was considered an ethical decision because the managers of the utility company have a moral duty to the shareholders, that of guaranteeing the survival of the company (Peter, 2009). This speaks to the ruthless and systematized ethical views of Milton Friedman. He believed in the free market and fiercely opposed anything that threatened it, regardless of the situation.