I. Introductiona. BackgroundBefore, sweat-filled Under Armor cotton shirts, used repeatedly in every game under their pads, were essential for every football player. The problem is that you feel really uncomfortable and might not play your A game in the process. A college football player named Kevin Plank, captain of the University of Maryland special team, thought about this and wanted to change the way athletes dressed. forever. After searching for a few garments in Maryland fabric stores, he built a prototype he called #0037. He then distributed his prototypes to his NFL teammates and friends to get their opinions on the product. After making a few modifications to the prototype, he ensured that the t-shirts were comfortable for the players regardless of the weather conditions encountered. Armed with an exemplary t-shirt in hand, he opened his office in his grandmother's basement and traveled the entire East Coast pitching his product to different athletes and sports equipment managers around the world. He made his first sale 12 months later to Georgia Tech for $12,000 and the rest is history as he now expands his product line from shoes to Under Armor's women's clothing line. now a force to be reckoned with.b. Objective of the StudyThe aim of the study is to be able to know what type of software Under Armor uses in its system and which is beneficial in the daily operations of the company.II. Challenges2008 is the year of economic recession in the United States. 7.9 million people lost their jobs in the United States (Isidore, 2010), so the demand for purchasing clothing and sporting goods decreased like any other industry. paper......its 100 times faster and get a more productive IT landscape that can reduce waste and become more efficient, as well as a business community that makes faster decisions, which is the main objective of Under Armour.c. Predictive and Text Analytics on Big Data – Being able to predict data and analyze business-critical information. On the other hand, these are the applications in which HANA specializes: a. Cost Process Accelerators – It has many modules namely FICO (Finance & Controlling), SD (Sales & Distribution), MM (Material Management), PP (Production Planning), QM (Quality Management) , WM (warehouse management), LE. (Logistics Execution), HR (Human Resources), PS (Project Systems), EHS (Environmental Health and Safety) and PLM (Product Life Cycle Management). It may depend on different companies depending on the business requirements..