The first concerns cognitive constraints. Cognitive constraints are the frames of reference or worldviews that provide a backdrop against which any new information is compared or into which it is inserted. It is about how people perceive the world based on their past experiences, such as education, area of ​​origin, religion and socio-economic status. The second factor concerns behavioral constraints. Every culture has its own rules of behavior, which affect verbal and non-verbal communication. This means whether you look the other person in the eye or not; if we say openly what we think or if we talk around the problem; how close people stand to each other when speaking, all of these and more are rules of politeness that differ from culture to culture. The third factor concerns emotional constraints. Different cultures regulate the manifestation of their emotions differently. Some cultures become very emotional when debating an issue. They scream, cry, openly express their anger, fear, frustration and other feelings. Other cultures try to keep their emotions hidden, exposing or sharing only the rational or factual aspects of emotions.