And identify what your customers need. Your customers' comments, complaints, requests and demands reveal insight into what they need. Anticipate (expect) the requirements of your customersEngaging your customers' online information as well as the data you have obtained about them can help you anticipate their requirements. Satisfy your customers' demands Digital technologies guarantee you fast responses, instant or on-time deliveries and order status updates. These improve your customer satisfaction. Online tools offer you opportunities for dialogue with your customers. This dialogue allows you to create deeper customer engagement. This improves their satisfaction and helps you build more profitable relationships with them. EffectivelyDigital marketing gives you the opportunity to automate part of the customer satisfaction and relationship building process. Automation could help you deliver an exciting brand experience, further improving your customer satisfaction. Online retailers use collaborative filtering to find and wait for what customers might like based on their browsing and purchases.