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  • Essay / Disney is coming to Tokyo - 551

    STRATEGICTokyo Disneyland is located near Tokyo, at the center of Japan's transportation network and close to Narita Airport. Convenient transportation has helped Tokyo Disneyland attract more visitors. Despite what we know, Tokyo Disneyland was more of a Japanese product than a perfect copy of the American style. Having a Japanese company own Tokyo Disneyland has allowed the Tokyo park to adhere almost perfectly to local regulations and customs. (Ancona, M11-13) As a result, Tokyo Disneyland did not face all the problems that typically arise with other forms of international business and entry into the Japanese market was generally smooth . Japan was a potential market for Disneyland because the Japanese knew and loved Disney characters. (Ancona, M1-16) Disneyland in Japan offered the experience of traveling abroad without the usual time and cost (8/29 Slide-9). They had a good division of labor since Oriental Land Company chose the site and made sure that Disney's proposed designs adhered to Japanese culture while keeping it original. (8/29 Slide-10...