Former Coca Cola boss Wood Ralph had a famous saying: "Coca Cola is soda water and sugar syrup, 99.61% . Without advertising, who will drink it? 1886 The turnover of Coca Cola is only 50 dollars, well the advertising costs are 46 dollars; in 1901 the turnover was $120,000, advertising costs $100,000, today Coca Cola's advertising costs amounted to more than $600,000,000. How is the Coca Cola company gradually opening up the Chinese market through advertising? Let us first recall Coca Cola's advertising in China to make the world. This is a relatively old AD, maybe most people don't know it. But we can understand its content, I think the purpose of the Coca Cola company will become obvious. This ad begins with a child with a bottle of Coca Cola, then a young man, after the lens in the distance, a large group of people of all ages and both sexes, each holding a bottle of Coca Cola, singing together. The Coca Cola company, through this advertisement, aims to depict such a truth: Coca Cola does not belong only to the United States, does not belong only to a child, it belongs to everyone. At the same time, it gave people a clue: everyone likes Coca Cola, if you don't like it, you are not..