Colleges could start accepting Apple pages and numbers into their systems. In the long run, this will represent a huge market for Apple Inc. Moreover, for Apple, it will mean serving the poor and the rich, cultivating a heart for much of the world of learning and a love of reading. Steve Jobs didn't give to charity; after his death, Apple began donating to charity. Now is the time for Apple to step up and take care of the people who buy their products.