Prior to the merger, the existing culture of Turner & Townsend and Thinc was somewhat similar. Both were primarily role cultures, formalized rules and regulations, and a hierarchical power structure. The only discernible difference between the two firms was that of reputation. Turner & Townsend had a reputation as a provider of cost management services and was more aggressive in the market, while Thinc was seen more as a provider of project management services. 80% of Turner & Townsend's senior executives have been promoted within the company and benefit from cost management