Social Media MarketingThe form of marketing that provides worldwide interaction between the business and its stakeholders and customers through virtual networks and communities is called social media marketing . Nowadays, with the help of social technologies, information is distributed without boundaries or content constraints. People want to share and exchange their experiences and knowledge online, which marketers see as a great opportunity to build relationships with their consumers and raise awareness of their business on a larger scale. However, there are opponents who see the considerable disadvantages of this new marketing platform. These disadvantages are: loss of time, intrusion into privacy and risk of criticism. In my opinion, although social media marketing may have some reasonable mishaps, businesses should use it because with a deliberate marketing plan it brings many benefits. both for the brand and for its consumers. First of all, among the disadvantages for the company is its time consumption. Running various consistent social media programs and keeping people interested at all times can be difficult. Moreover, by devoting a lot of productive time to it, marketing takes risks, because there is no single tool capable of measuring its effectiveness (Sharma, 2013). However, such an argument is not sufficiently conclusive. Although it requires a lot of time and effort, there is one huge advantage to social media marketing: a low cost of entry, which particularly benefits small businesses. Dave Evans' book, "Social Media Marketing: The Next Generation of Business Engagement," has been hailed as a "practical approach for executives who want to harness the power of social media to make money......amid paper...or brand review. Retrieved October 20, 2013 from: http://www.brafton.com/news/survey-social-media-marketers-unprepared-for-brand-criticism Dyer, P. (May 20, 2013). 7 Facebook Marketing Case Studies. Retrieved October 21, 2013 from: http://socialmediatoday.com/pamdyer/1478771/7-facebook-marketing-case-studies Evans, D. (2008). Social Media Marketing: The Next Generation of Sales Engagement. New Jersey, NJ: John Wiley & Sons. Foats, J. (2009). Success on social networks! : practical tips and concrete examples of social media engagement using social media tools like Linkedin, Twitter, Blog. California, California: Happy About. Kern, S.A. (2012). Facebook for smart people. Park City, UT: Face It Social Media Marketing. Sharma, P. (May 21, 2013). Disadvantages of social media marketing. Retrieved from: http://www.wisitech.com/blog/social-media-marketing-tool/