IntroductionIt's a good time to come and buy a new car. If you purchase now, you will receive a free gift with your purchase. Have you thought about taking a vacation this month? This would be the perfect gift for any loved one. These are some common phrases and questions that everyone hears on a daily basis. Whether on television, radio or the Internet, advertising is omnipresent and is heard or seen by people of all ages. Marketing is taking over the business world. If the right product is poorly marketed, it is likely to fail. This is a fundamental exercise that all businesses must get right in order to be successful. Currently, there are several trends and strategies that more and more companies are using to sell their products. Internet usage is growing faster than ever. Companies use this knowledge to market their products on the Internet. E-commerce has become very popular in the world today. Furthermore, pricing strategies such as odd pricing, leading pricing, and discounts have proven to be very effective and trendy in marketing these days. E-commerceToday, the World Wide Web is bigger than ever. These days you can do or find just about anything on the Internet. E-commerce is growing rapidly and is considered one of the biggest trends in business today. Advantages of e-commerce There are several advantages to selling on the web. Selling on the web provides the opportunity to increase revenue, the ability to expand into global markets, the ability to stay open 24/7, the power to educate and inform, the ability reduce the cost of doing business, the ability to recognize new business opportunities, the ability to grow faster and the ability to track sales results. (Zimmerer, Scarborough, 2005) As the above benefits show, e-commerce is a very efficient and productive way to become a successful business. -CommerceEven though e-commerce brings many benefits to a business, it can sometimes be difficult to get started and keep running. Not everyone likes to buy products on the Internet. Study shows 75% of online shoppers who fill their online shopping cart become frustrated and leave the site before paying..