Employees of different ages often prefer different tools to communicate with each other. However, nowadays more and more people are using social media, regardless of their age. Most people have social accounts such as email, Twitter, Facebook, Instagram, etc., and the popular social methods in today's society are countless. Additionally, people are constantly checking their social media. In today's business world, due to the influence and widespread use of social media and the rapid development of the Internet, employees may work in different locations. Companies must therefore find new ways to connect their employees as closely as possible and create cohesion within employees so that the organization of companies is more efficient, deeper and more stable. Therefore, companies should use social media to improve their organizational strategy to adapt current organizational and marketing tactics in order to survive. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay First, a company can use social media to create an atmosphere of cohesion and collaboration among employees. It is sometimes difficult for companies to mobilize their employees, especially when some of them do not work on the company premises. They still constitute important elements of the company's organization; therefore, use of social media such as company blog, website, group online chat room, etc. can increase employees’ sense of belonging. For example, businesses can use social media to connect employees so they can share information, innovative ideas and get to know each other. As a result, employees may feel more engaged and involved, and thus become more responsible for their work as well as that of others in the company. Additionally, it would improve the organizational structure and strategy of the company. Second, the company can use social media such as online discussion forum to better capture the creativity and innovation of employees. As employees use social media more frequently, a company can take advantage of it to better understand and care for its employees, so that employees can better serve the company and contribute ideas that can help the company improve. grow. Organizational strategies are extremely important for a business as they affect the operation, management and many other aspects of the business. Companies should therefore use social media to engage their employees. Businesses may even be able to manage their employees online through social media. So it wouldn't be a problem to hire someone who is really competent but lives far away. In this way, social media can actually improve the organizational structure and strategy of companies. Third, social media can also help businesses improve their organizational strategy by using Facebook, Twitter or Instagram to promote their product or service. And employees can also share and post company products or services if they want. Social networks provide an excellent opportunity to increase the publicity of a company. For example, “Lady Gaga (personal branding) quickly became a hit..