The ACS and the Medical CommunityAlternative, complementary, and integrative healing are all part of a well-debated but understudied area of ​​medicine. Physicians in the conventional American and European medical communities have long been inclined to reject unconventional healing methods such as acupuncture, herbal supplements, and massage therapy as ineffective or downright harebrained methods of treating disease. . The opinion of the medical community, however, appears to have little impact on the growing popularity of complementary and alternative medicine among patients. In the United States and Europe, a growing number of people are turning to these treatments in addition to or in place of traditional Western medicine. The sheer popularity of CAM has forced the medical community to better examine the acceptance of CAM in medicine. CAM encompasses a wide range of healing methods, from acupuncture and massage therapy to herbal remedies such as St. John's Wort and Echinacea. Many of these remedies have been around for centuries. In the case of acupuncture, there have been regulations regarding acupuncture in China and Japan for years. However, because many of these procedures have not been “scientifically” proven, Western medicine has largely rejected these remedies as effective forms of treatment. A professor of medicine at Rabin Medical Center compared CAM to the beliefs in magic and superstition that medicine relied on before modern scientific advances. "The deep model of alternative medicine is anthropocentric magic. The explanations of alternative medicine practitioners give patients a set of magical rules for controlling the physical world, rules that have humans as their fulcrum."( 1). In this article he argues that alternative medicine is fraudulent, impossible to prove through clinical trials and, therefore, unacceptable even outside of modern medicine. The arguments to the contrary have become increasingly strong as acupuncture, holistic therapies and herbal remedies become popular. in Western markets. Most of these remedies and treatments have been around for centuries, so these treatments must undoubtedly have some healing properties. People turn to CAM treatments when Western medicine fails. GBA gives people more options and gives them hope to do something about it. An argument for the acceptance of CAM is the psychological impact they have on their patients. Herbal treatments and acupuncture give people hope for relief from their symptoms. An example of this can be seen at Memorial Sloan-Kettering Cancer Center. They offer their cancer patients acupuncture, massage therapy, yoga and other traditional medicine services in addition to their chemotherapy treatments..