Table of contentsFunctions of public relations in NGOsBarriers to the practice of public relations in NGOsConclusionAn NGO (non-governmental organization) is a private, non-profit, non-partisan establishment that usually performs humanitarian tasks. functions. They often impact the social, economic and political activities of communities and the country as a whole. NGOs tackle a multitude of issues and therefore seek to raise awareness, support and involve the public in their activities. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay The role of public relations in NGOs is essentially fourfold: NGOs are entirely dependent for their finances on fundraising campaigns. NGOs need to attract the attention of charitable trusts and donors for financial assistance. The NGO deals with the dissemination of information about its services, plans aimed at enabling people to use them for their well-being. The NGO must maintain good relations with the media so that the media conveys its messages to both donors and donors. the beneficiaries in addition to building the image of the organizations. Taking the example of the Palestinian Cultural Organization of Malaysia “PCOM”, which is an independent NGO that aims to raise awareness of the Palestinian cause. With the launch of the organization through its three divisions of public relations, media and charitable work, PCOM has developed in its first year a powerful annual plan, the main objective of which is to strengthen communication bridges with the Malaysian Organization Society, human rights. organizations and civil society organizations, in addition to the public at large, with the aim of presenting itself and its objectives, thereby strengthening the status of the organization in the community. Results collected by the organization which indicate its phenomenal success in achieving the set objectives. Functions of Public Relations in NGOs The function of public relations in NGOs is to achieve general objectives that revolve around improving the relationship between the organization and its public. It works to build mutual understanding, cooperation and continuous adjustment, as public relations management functions are carried out at all administrative levels of the organization and seek to achieve numerous objectives. The objectives may differ from one organization to another, but they will not differ, in substance, from each organization's primary objective, which is to gain public support and trust in order to achieve its objectives. Working through its public relations department it weaves channels of communication and interaction with them to provide them with relevant information on events on the Palestinian scene. During this time, the public relations department sends periodic messages to PCOM's subscriber list, containing all brochures, advertisements and news about the organization in particular and the Palestinian cause in general. Obstacles to practicing public relations in NGOs Public relations practiced in the NGO sector is not much different from the way public relations is practiced in the business sector and turns out to be the best way to promote NGOs producing much more positive results in fundraising, media coverage and projection of the organization. Public relations is considered a core responsibility of the organization. NGOs seek donations on the one hand and plan.