The company will engage in entrepreneurial tactics to reduce the company's fixed costs. These tactics include allowing employees to work from home, guerrilla marketing strategies, equipment rental, and more. Search Alert must be able to access a large market to break even. To gain customers in the B2C market, Search Alert will offer the first month free. To enter the large market, Search Alert created a three-step plan. Using this plan, Search Alert hopes to achieve rapid growth by starting in the Northeast and then expanding nationally. Starting regionally will save money on fixed costs