McCarthy's 4 P's in Marketing - 2035 Kotler, 1999, p.94). Traditionally, effective product, pricing, placement and promotion strategies led to a successful business, but in today's society, due to these technological advancements, the Internet is changing the way we sell our products and services, and organizations now need online strategies to attract. and retain customers. The e-marketing mix considers how the 4 Ps can be presented online in order to give that business a competitive advantage through digital marketing (Learn Marketing, 2014). Product: Digital marketers need to stay abreast of consumer preferences and trends. and needs, in order to meet these needs and be able to remain competitive in the market. The connectivity created by digital media leads to increased benefits for products such as online games and applications (Pride & Ferell, 2014). However, using the Internet to sell products could be a disadvantage for the business since the goods sold are intangible, the consumer could search and find reviews describing a product as low quality, which could result in losses of sales (Brand Driven Digital, 2013). ). “The Ansoff Matrix (Appendix C) presents four different growth strategies that result from combining existing or new products with existing or new markets: market penetration, market development, product development and diversification” (Fadaei, 2014) . Marketing such as the Internet has made it easy for consumers to compare prices online through app stores or price comparison websites such as pricerunner.co.uk. This can reduce search costs middle of paper ......ts/marketing/digital-marketing.html [Accessed: February 12, 2014].Schenker, M. (2013). How the 4 Ps of brand marketing apply to digital marketing. Retrieved from: http://www.branddrivendigital.com/4-ps-of-marketing/ [Accessed: March 9, 2014] Shin, N. (2001). Strategies for competitive advantage in e-commerce. Journal of Electronic Commerce Research, 2 (4), pp. 164-171. Williams, M. (2013). Google Play generates half of the App Store's revenue with more downloads. [online] Retrieved from: http://www.gamesindustry.biz/articles/2013-11-03-google-play-has-half-the-revenue-of-app-store-with-more-downloads [Accessed : March 12, 2014].YouTube. (2014). Apple. [online] Retrieved from: http://www.youtube.com/user/Apple/about [Accessed: March 10, 2014].YouTube. (2014). Samsung mobile. [online] Retrieved from: http://www.youtube.com/user/SamsungMobile/about [Accessed: March 10 2014].

Essay / McCarthy's 4 P's in Marketing - 2035 Kotler, 1999, p.94). Traditionally, effective product, pricing, placement and promotion strategies led to a successful business, but in today's society, due to these technological advancements, the Internet is changing the way we sell our products and services, and organizations now need online strategies to attract. and retain customers. The e-marketing mix considers how the 4 Ps can be presented online in order to give that business a competitive advantage through digital marketing (Learn Marketing, 2014). Product: Digital marketers need to stay abreast of consumer preferences and trends. and needs, in order to meet these needs and be able to remain competitive in the market. The connectivity created by digital media leads to increased benefits for products such as online games and applications (Pride & Ferell, 2014). However, using the Internet to sell products could be a disadvantage for the business since the goods sold are intangible, the consumer could search and find reviews describing a product as low quality, which could result in losses of sales (Brand Driven Digital, 2013). ). “The Ansoff Matrix (Appendix C) presents four different growth strategies that result from combining existing or new products with existing or new markets: market penetration, market development, product development and diversification” (Fadaei, 2014) . Marketing such as the Internet has made it easy for consumers to compare prices online through app stores or price comparison websites such as pricerunner.co.uk. This can reduce search costs middle of paper ......ts/marketing/digital-marketing.html [Accessed: February 12, 2014].Schenker, M. (2013). How the 4 Ps of brand marketing apply to digital marketing. Retrieved from: http://www.branddrivendigital.com/4-ps-of-marketing/ [Accessed: March 9, 2014] Shin, N. (2001). Strategies for competitive advantage in e-commerce. Journal of Electronic Commerce Research, 2 (4), pp. 164-171. Williams, M. (2013). Google Play generates half of the App Store's revenue with more downloads. [online] Retrieved from: http://www.gamesindustry.biz/articles/2013-11-03-google-play-has-half-the-revenue-of-app-store-with-more-downloads [Accessed : March 12, 2014].YouTube. (2014). Apple. [online] Retrieved from: http://www.youtube.com/user/Apple/about [Accessed: March 10, 2014].YouTube. (2014). Samsung mobile. [online] Retrieved from: http://www.youtube.com/user/SamsungMobile/about [Accessed: March 10 2014].

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