Frontier Airlines Marketing uses the 4Ps within the constraints listed in the module slides. The product, for all intents and purposes, is the seat, moving from one place to another. If this seat is not filled, it is not stored for later use, but deteriorates, like a fruit. This is a similar production problem that hotels face. The unit is constantly produced and expires, with no possibility of not producing it if not sold (with the exception of service reduction or road closure. Additionally, it is 'a consumer product, so Frontier has to be responsive to the customer's wants, as there are many choices when it comes to flying to and from Denver Growing up in Denver, I remember feeling like Frontier was the place. Colorado airline This was largely related to the airline's corporate marketing strategy being "a completely different animal" and the company began painting images of wild animals on the vertical stabilizers of their aircraft. planes, each being unique In some cases it promoted new routes, for example when the airline started its flights to Florida and the Caribbean, they painted a dolphin on the tail. dry, witty banter between the various animals as the plane sat at the terminal loading passengers. It was certainly a departure from traditional airline presentations, which showed planes in flight. at sunset and we still glorify the luxury and comfort of travel. Frontier knew its target market was people living in and around Denver who needed to travel to surrounding areas of Central America. Locations that were increasingly underserved over time (the irony being that the border lost the majority of its or...... middle of paper ....... (2012). USPS vs. UPS vs. FedEx: Who's Cheaper? Retrieved November 11, 2013 from http://abclocal.go.com/wpvi/story?id=8916342 May, M. (2012). subtraction. Retrieved November 13 from http://www.fastcodesign.com/1671067/the-story-behind-the-famous-fedex-logo-and-why-it-worksSchrager, M. (2012) . Why FedEx Marketing Efforts Are the Perfect Package Business Marketing Association, Chicago Retrieved November 12, 2013 from http://bmachicago.org/events/why-fedex%E2%80%99s-marketing-efforts -are-. perfect-package Wathen, J. (2013) FedEx or UPS: a rivalry worthy of your attention. Retrieved November 13, 2013 from http://beta.fool.com/valuemagnet/2013/. -ups-a-rivalry-worthy-of-your-attention Wensveen, JG (2011) Air Transport (7th edition). Burlington, VT: Ashgate.